Books never go out of style. They are still one of the best sources of learning. No matter what stage you are in your career or in what phase you are in your life, you should never get tired of reading books. I share in this blog 5 of my favorite books in design and advertising.
1. Purple Cow
(by Seth Godin)
Seth Godin is breaking the traditional framework of marketing. He is saying that the best way to do marketing is to innovate. Be remarkable. Otherwise, you’ll just be invisible in the eyes of your customers. Not innovating because you want to stay safe is a risky place to be in. To be just “very good” is a bad thing. What this book did best for me is to open my eyes and push me out of my comfort zones.
2. The Creative Business Guide to Running a Graphic Design Business
(by Cameron S. Foote)
Okay, I’ll be honest. This book could get textbook-like. It did make me yawn several times. But why I like this book? It’s a very handy one if you want to build a business in design and advertising. It’s a comprehensive guide. It gives a practical reference material specially if you are starting from zero. It describes current best-practice procedures for graphic design businesses of all sizes operating in an industry that is both fast-evolving and increasingly competitive.
3. Hey Whipple, Squeze This: The Classic Guide to Creating Great Ads
(by Luke Sullivan and Edward Boches)
This one is a classic. Every student of advertising must have encountered this book one way or the other. What I love about this book is how it is written with both wit and good sense of humor. Beyond that the book shares lessons on how to create impressive, compelling work. And a compelling work is one that can rise above all the other noises present around.
4. Lateral Thinking
(by Edward de Bono)
In this book, Edward de Bono introduced a kind of thinking that is very different from the usual logical kind. He referred to this as lateral thinking. It involves disrupting the usual thinking process to arrive at the solution from a different angle. This allows you to truly think out of the box and free up your imagination. It encourages you to look at challenges and problems at different variety of angles to find an effective and creative solution. Sometimes it’s so hard to be creative because there’s a big pull for one to think the way he is used to. The book helps us get out of that trap.
5. Confessions of an Advertising Man
(by David Ogilvy)
This book is basically a peek inside “the father of advertising’s" mind. His thoughts felt like going beyond advertising. He pioneered a lot of ideas. Some of his lessons are very inspirational and philosophical. The book also covered people management, corporate ethics, and office politics. It forms an essential blueprint for good practice in business.